Rio de Janeiro – Wayfinding system

to the Rio de Janeiro bus public collective transport

About:

The public transportation of Rio de Janeiro presents itself as a huge urban challenge. Is important to analyze the bus signage problems and solve them to provide to the citizens a better quality of life.

Key-words :
  1. Visual Communication
  2. Informational intelligence
  3. Signage System design
  4. Wayfinding System

Part I • Current  system

adopted solutions //// challenges

The first step was to understand the project context. For this, two different approaches were taken: analyze the current solutions and user data collection.

Existing solutions / Analyse

 » Simple Bus Stop

placa simples 1
ps2-100
ps3
Attributes:
  • Low cost of implementation and maintenance
  • Use of already existing urban architecture
  • Pictogram (global language)
  • One-way view
  • Incomplete orientation information
  • Confused hierarchy

 » Bus Rapid Service (BRS)

brs2-100
brs1-100
brs3-100
Attributes:
  • Bilingual system
  • A different name for every bus stop
  • Easy identification from long distances
  • Route per neighborhoods
  • Confusing layout
  • Discrepant levels of information
  • Wrong dimensioning

User / Data collection

0
Interviews
  • User needs
  • User profile
  • Main reasons for the disorientation
  • Consequences
  • Solutions

Some results:

Have you ever been confused while you were using the Rio de Janeiro’s bus system?
  • yes
  • no
Do you feel safe when you are using your cellphone on the Rio de Janeiro streets?
  • no
  • yes
Ranking – Main complaints / questions
  1. Where should I get off the bus?
  2. Where is the bus stop?
  3. How do I get information about the bus route?
Ranking –  inefficient bus signage consequences
  1. Longer walk
  2. Waste of money
  3. Waste of time
1,5 hours

Average time spent in the bus system per day

I ask to the bus driver

What do you do when you need a information about the bus system?

Part II • Graphic Elements

Visual concept //// challenges

 » Typography attributes

  • Humanist typeface
  • Good readability
  • Good legibility
  • Bastone letter type
  • Well-adjusted internal spaces
  • Good horizontal yield
  • Serif on ” 1″
  • Good yield x-height

 » Icons attributes / Modal, Interlinks and Connections

interlink
interlibk train
interlink ferry
  • High luminance color
  • Frontal perspective
  • Good readability in small formats
  • Rounded corners
  • Outlines
  • Contemporary approach
  • Different shapes base
T1
T2
T3
T4
T5

 » Icons attributes / Tourism

  • Figures in negative over a yellow circle
  • Silhouettes
  • Good performance in small formats

Part III • Solutions

strategy //// challenges

Information to :

  • New users
  • Regular users
  • Tourists

The users should be able to:

  1. Tracking the route
  2. Plan the journey
  3. Identify the destination
  4. Return to the place of origin in safety
Ergonomy
  • Flexible modules structure
  • Galvanized steel sheet with upturned corners (maritime city)
  • Primer Anticorrosive – Universal Epoxy Intergard 343 (Sherwin Williams)
  • Automotive paint – lacquer nitrocellulose
  • The minimum legibility general amplitude: 6 m
  • The minimum legibility details amplitude: 2 m
Structure
  1. Basic Signage
  2. Electronic panel
  3. Interlinks
  4. Bus shelter
  5. Route tracking

 » Basic signage  

esquema2-100
Placa simples 2
Attributes:
  • Bus stop’s name
  • Lexicographic order
  • Connections and interlinks
  • BRS
  • Extra information like warnings
  • Zones
  • Bus line numbers
  • Final destination neighborhood
  • Contact data

 » Electronic panel

Artboard 17-100
Artboard 18-100
zoom-100
Attributes:
  • Main connections and integration places
  • A large number of users
  • Variety of routes
  • Estimated time of next vehicles arrival
  • Led electronic panels
  • GPS data
  • Same information of Basic signage

 » Bus shelter

Artboard 10-8
Artboard 9-8
Artboard 5-8
Artboard 8-8
Attributes:
  • Routes with the zone colors indication
  • Tourist landmarks
  • Connections and interlinks
  • General map
  • Detail map

.

 » Interlinks

detail2-100
detail3-8
detal 1-8
Attributes:
  • Specific modal to continue the journey
  • Easy identification from long distances
  • Zones and routes

 » Route tracking

Attributes:
  • Name of the current bus stop
  • Led panel inside the vehicles
  • Bus Route
  • Zones
  • Tourist landmark
  • Interlinks

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