About:
The public transportation of Rio de Janeiro presents itself as a huge urban challenge. Is important to analyze the bus signage problems and solve them to provide to the citizens a better quality of life.
Key-words :
- Visual Communication
- Informational intelligence
- Signage System design
- Wayfinding System
Part I • Current system
adopted solutions //// challenges
The first step was to understand the project context. For this, two different approaches were taken: analyze the current solutions and user data collection.
Existing solutions / Analyse
» Simple Bus Stop
Attributes:
- Low cost of implementation and maintenance
- Use of already existing urban architecture
- Pictogram (global language)
- One-way view
- Incomplete orientation information
- Confused hierarchy
» Bus Rapid Service (BRS)
Attributes:
- Bilingual system
- A different name for every bus stop
- Easy identification from long distances
- Route per neighborhoods
- Confusing layout
- Discrepant levels of information
- Wrong dimensioning
User / Data collection
0
Interviews
- User needs
- User profile
- Main reasons for the disorientation
- Consequences
- Solutions
Some results:
Have you ever been confused while you were using the Rio de Janeiro’s bus system?
- yes
- no
Do you feel safe when you are using your cellphone on the Rio de Janeiro streets?
- no
- yes
Ranking – Main complaints / questions
- Where should I get off the bus?
- Where is the bus stop?
- How do I get information about the bus route?
Ranking – inefficient bus signage consequences
- Longer walk
- Waste of money
- Waste of time
Part II • Graphic Elements
Visual concept //// challenges
» Typography attributes
- Humanist typeface
- Good readability
- Good legibility
- Bastone letter type
- Well-adjusted internal spaces
- Good horizontal yield
- Serif on ” 1″
- Good yield x-height
» Icons attributes / Modal, Interlinks and Connections
- High luminance color
- Frontal perspective
- Good readability in small formats
- Rounded corners
- Outlines
- Contemporary approach
- Different shapes base
» Icons attributes / Tourism
- Figures in negative over a yellow circle
- Silhouettes
- Good performance in small formats
Part III • Solutions
strategy //// challenges
Information to :
- New users
- Regular users
- Tourists
The users should be able to:
- Tracking the route
- Plan the journey
- Identify the destination
- Return to the place of origin in safety
Ergonomy
- Flexible modules structure
- Galvanized steel sheet with upturned corners (maritime city)
- Primer Anticorrosive – Universal Epoxy Intergard 343 (Sherwin Williams)
- Automotive paint – lacquer nitrocellulose
- The minimum legibility general amplitude: 6 m
- The minimum legibility details amplitude: 2 m
Structure
- Basic Signage
- Electronic panel
- Interlinks
- Bus shelter
- Route tracking
» Basic signage
Attributes:
- Bus stop’s name
- Lexicographic order
- Connections and interlinks
- BRS
- Extra information like warnings
- Zones
- Bus line numbers
- Final destination neighborhood
- Contact data
» Electronic panel
Attributes:
- Main connections and integration places
- A large number of users
- Variety of routes
- Estimated time of next vehicles arrival
- Led electronic panels
- GPS data
- Same information of Basic signage
» Bus shelter
Attributes:
- Routes with the zone colors indication
- Tourist landmarks
- Connections and interlinks
- General map
- Detail map
.
» Interlinks
Attributes:
- Specific modal to continue the journey
- Easy identification from long distances
- Zones and routes
» Route tracking
Attributes:
- Name of the current bus stop
- Led panel inside the vehicles
- Bus Route
- Zones
- Tourist landmark
- Interlinks
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